What we do

We are a digital consultancy who specialise in helping brands understand the customer journey across the website.


By measuring the customer journeys through the website we can identify and optimise the conversion rate of the website.

Media and Content Alignment

Make your media work harder by aligning customer journeys with the website customer journeys.

Content Optimisation

Identify the value of content in the consumer journey.

How we can help

Fold can work with your business to help:

  • Identify the value your website contributes to the business.
  • Identify what content your audiences are looking for.
  • Measure your digital content.
  • Improve engagement with your website.
  • Drive incremental sales by optimising your content.
  • Use content measurement to improve the efficiency of your media investment.

Fold: understand the role of content in the customer journey.

Every piece of content should contribute to the customer journey.

Our people and technology

Richard Rowley - Managing Director

Passionate about understanding the value of content, Richard develops bespoke content strategies to help Fold’s clients meet their commercial targets. Before launching Fold, Richard worked as the Head of SEO and Content Marketing for Mindshare, the global media network, where he led a team which created SEO and Content Marketing strategies for clients including Unilever, Land Rover, River Island and HSBC.

Youcef Kadri - Product Architect

Fascinated by analytics, Youcef has worked in developing platforms to deliver insights faster and more accurately for clients including Google, eBay, BetFair and Viber. More recently he has been working on real time platforms and lambda architecture.


The Origami Platform is a custom built technology that integrates your media and content datasets into one efficient and comprehensive report. Origami is designed to connect with your existing marketing technology, allowing your content to be optimised in relation to the rest of your marketing activity rather than in isolation.


Get in touch

Sea Containers, 18 Upper Ground, London, SE1 9RQ